How to Optimize Your Amazon Product Listings
Optimize Your Listings For Search
Most Shoppers on Amazon try to search for products with the name of the product or Keywords(Title, Image, Keywords, Description) and Amazon displays matching information in Search Results. Optimizing your listing will help Customers to find your product easily on Amazon before buying them. Optimizing also helps in increasing your product visibility, sales on Amazon as well as Search Engines.
In this article, we will give information on how a seller can optimize their listings on Amazon.
The basic elements for Product listing on Amazon
1. Product Title
2. Product Photography
3. Product Feature or Bullet Points
4. Product Description
Here are a few tips –
Product Title –
To Optimise your listing on Amazon Title of the Products is the most important feature, to begin with. The Product title refers to the Name/Headline of the product. The Title is an important feature as it will show in Organic Search Results.
Amazon allows you to add up to 200-250 characters in your title. The title should be informative for the customer to decide whether he wants to continue. Try adding relevant information related to the product which includes Brand Name in Title and Keywords related to Product.
· Brand - Amazon Basics
· Product line - USB Charger
· Material or key feature - Type-C to USB-A 2.0 Male Charger
· Product Type - USB Cable
· Color - White/Black
· Size - 3 feet
· Packaging/Quantity - 1
Brand + Product Title + Material + Product Type + Size + Quantity
Amazon Basics USB Type-C to USB-A 2.0 Male Charger Cable - 3 Feet
Product Photography –
Amazon allows you to Upload as many as 9 images while listing a product that includes a main image of Product. The main image is important as it will show in Search Results. The image of the pixels should be 500 wide and 500 high.
We would advise you to use a white background in the image as per the guidelines of Amazon. For other images show your images with different angles, with packing images as well. This will help customers with a better view of a product and can lead to confidence in their decision in buying their product.
Product Feature or Bullet Points –
Amazon gives you around 1000 characters to provide information for Bullet Points. Use it in such a way that customer feels your product is best than competitors product.
Bullet Points are just below Title of the Product in your listing which includes information related to additional Features of Product. Five Informative Bullet Points can be added related to benefits of Your product. Try adding the most important feature First.
· Here’s How Amazon Basics has done -
· Bullet Point should always consider feature you want buyers to consider.
· Always Start First Character with Capital Letter in Bullet Points
· Try giving more information on specific products it features and attributes.
· Never include Price, Company Name or Pricing in Bullet Points
Product Description -
Once you’re done with Title and Bullet Points, the next area to be focus is on Product Description. Amazon allows us to write up to 2000 words Product Information. Like Title, Product Description plays the most important role when it comes to attracting shoppers. Remember shoppers attracts reading detailed section and never assume they will ignore it. This section helps the customer for bigger details, Specifications about Your Product. Most Sellers on Amazon use different Tactics while showcasing their products.
Use Proper Keywords so that Amazon and Google Search Engine can easily crawl your page. Always use the First Character as Capital Letter. Add Powerful Tag Lines. Use Paragraphs, Bold Texts, Image, Bullets so that information is easily readable to your customer. Tell them the story about why they will love your Product. Show the benefits of the product so that the customer can evaluate the product with other competitors. Last focus on basic points that how the product will provide a solution that will make their lives easier, better, etc.
These are the basic ideas to showcase your Product description. Never include any kind of personal information, Company Name, Website Url or any Promotional Language. It is against Amazon guidelines.
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